• Sunspel CEO: How to make a heritage brand relevant to young people

    1860. The year of Abraham Lincoln's nomination for US President, the last major bare knuckle boxing fight in England, the publication of Charles Dickens' Great Expectations and the year that British clothing company Sunspel was founded. So how does a company with 154 years of history ensure it remains relevant to customers today? That's the question Nicholas Brooke had to ask himself when he bought the company with a business partner in back 2005, at a time when Sunspel were precariously close to going out of business. In the time since, Nicholas and his partner Dominic Hazlehurst have repositioned Sunspel as a new luxury brand rather than of old luxury, making the very most of online and offline retail experiences, product innovation and carefully selected brand partnerships whilst resp...

    published: 10 Jan 2014
  • Craft the identity of a heritage brand

    Senior designer Kirsty Whittaker explains how NB brought eight generations of apple expertise together in a refreshed identity for cyder-maker Aspall

    published: 23 Sep 2015
  • What Hermes Can Teach Us About Heritage Branding

    Entrepreneur Network partner, B. Maté of Be Better Paris explains the ins and outs of heritage branding by examining Hermès. SUBSCRIBE to Be Better Paris: https://www.youtube.com/channel/UC2AOiqJhFdVJn-lMOWCW9gg JOIN Entrepreneur Network: http://entrepreneurnetwork.com Graphics by Be Better Paris: www.bebetterparis.com Music by ERR REC. Listen to it here: https://err-rec.bandcamp.com/album/library-elevator-music Find Be Better Paris: Website: http://www.bebetterparis.com Twitter: www.twitter.com/bebetterparis Facebook: www.facebook.com/bebetterparis Instagram: www.instagram.com/bebetterparis Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: https://twitter.com/entrepreneur

    published: 14 Dec 2015
  • LG Heritage : Brand

    Thank you all for supporting us. We promise that we will continue to deliver real innovations for better life. For more information, visit: LG Mobile Facebook: https://www.facebook.com/LGMobile LG Mobile Google+: https://plus.google.com/+LGMobile LG Mobile Instagram: https://www.instagram.com/lgmobileglobal

    published: 20 Feb 2017
  • Brand Heritage Video - The Baxter Man: Past, Present & Future

    Baxter of California is excited to release a new video that showcases the brand's rich history dating back to 1965 when it was founded in Los Angeles. The video pays tribute to the history and landscapes of Southern California and highlights men throughout the ages. Baxter of California is one of the first men's grooming brands and was founded by Baxter Finley, an ad executive who moved from NY to LA. Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn't pink or floral, he finally gave up and created his own, which he called Super Shape. Today, Baxter of California continues to create products that target specific grooming needs with improved formulations that combine the trusted traditions of science ...

    published: 09 Jan 2014
  • Kiehl's: The History & Heritage | feelunique.com

    Learn about the history of Kiehl's and discover its brand heritage. Buy Here: http://www.feelunique.com/brands/kiehls?q=kiehl%26%23039%3bs Get social with feelunique: Twitter: https://twitter.com/feelunique Instagram: http://instagram.com/feeluniquebeauty Facebook: https://www.facebook.com/feeluniquebe... Pinterest: http://uk.pinterest.com/feelunique Google+: http://googleplus.com/feelunique About us... For those who love beauty, we are committed to bringing the best products, service and advice to our customers. No matter where you live, or what your budget, you'll find what you want at feelunique.com.

    published: 25 Sep 2015
  • Caterpillar Brand Heritage (French Subtitles)

    Related content at: http://www.caterpillar.com/fr/company/history.html. Caterpillar. It's a big company. But its success comes from the people who call it home. People who take on challenging tasks. People interested in the way the world works, with ideas about making it work better. People who make progress possible for customers and communities around the world. They all have stories. This is one of them.

    published: 17 Nov 2011
  • Heritage Brands Company Video

    published: 27 Apr 2016
  • Datsun Brand Heritage

    Read More here: http://www.carscoops.com/2013/07/datsun-relaunched-as-dacia-of-east-with.html

    published: 15 Jul 2013
  • 2015 Jeep Renegade Inspiration Jeep Brand Heritage

    Get behind the scenes with a one on one interview with the designers of the all new Jeep Renegade to talk about the heritage of Jeep and how this was considered in the design of the all new Renegade.

    published: 18 Aug 2015
  • Timberland Heritage | The Boot that Started the Brand

    Former Timberland President and CEO Sidney Swartz talks about the birth of the brand: It all started in 1973 with a footwear industry first -- a seam-sealed, guaranteed waterproof boot he named "The Timberland." And so our heritage of bootmaking and quality craftsmanship began. Our original yellow boot created a standard of quality that inspires every Timberland product today. Best Then. Better Now.

    published: 08 Aug 2011
  • Kiehl's History And Brand Heritage

    Learn about the history of Kiehl's and discover its brand heritage with this fun, informative video. Founded in the heart of New York City's East Village, John Kiehl opened up the first Kiehl's pharmacy. By the 1920's, his apprentice, Doc Morse took Kiehl's unique formulas to new heights by exploring the world to discover new natural ingredients that would enhance Kiehl's products. Then, in 1961, Doc's son Aaron Morse came in and developed new products that remain customer favorites to this day and initiated Kiehl's famous free sample policy. Jami Morse then took over and continued Kiehl's dedicated to quality, service and community while providing the best skin and hair care products. Visit Our Official Site: www.kiehls.com Follow Us On Twitter: https://twitter.com/kiehls Like Us On Fa...

    published: 02 Oct 2014
  • Heritage Brand Film

    Héritage, c’est le gage d’une allure aussi distinguées que raffinée. Vous aimez le style chic et classique, et les montures de qualité ? Héritage vous propose des collections conjuguant matières nobles, finitions travaillées et détails couture. L’esprit de la marque : des modèles iconiques et intemporels. Héritage, une marque de choix pour conserver un chic indémodable.

    published: 12 May 2017
  • Strong Heritage Brands: Artisans, Ateliers & Métiers

    Panel moderated by Simon Nyeck, Head of the MBA International Luxury Brand Management Program, ESSEC Business School. Panelists: - Alain Bernard, President and Chief Executive Officer, Van Cleef & Arpels Americas - Alex Bolen, Chief Executive Officer, Oscar de la Renta, LLC - Tina Edmundson, Global Officer of Luxury and Lifestyle Brands, Marriott International, Inc. - Trent Fraser, Vice President Dom Pérignon, LVMH Wines & Spirits - Jim Shreve, President, USA, Baccarat - Olivier Stip, Senior Vice President Fine Jewelry & Watches, Chanel USA

    published: 04 May 2016
  • Heritage Guitar - Brand New H-150 Les Paul Seymour Duncan Pickups w/Hard Case - 515-864-6136

    What I have for you today is .... A Brand New, fresh out of the factory Box, 2016 Heritage H150 Les Paul Guitar with the original Heritage Les Paul Hard shell Case. I do this from time to time. I pick out the best guitars and purchase them new from the dealer to sell to my customers. They are all hand picked by me and my customers love them. Check my Feed backs on Reverb. This guitar was received by the Dealer the day I walked in. It had just been taken out of the box and I was the first to tune it and check it out. It felt perfect in my hands. These Heritage guitars and made like the old Gibson's were made. They should be, they are made in the same Kalamazoo MI Factory that Gibson started, by the same craftsmen that stayed behind when Gibson left Michigan, by the same guitar making ...

    published: 03 Aug 2016
  • Brand Value of Heritage

    Leading global companies use their organizational history in marketing initiatives to: support increased brand value; reposition a brand; and to preserve brand reputation. Authenticity in marketing lies in an organization’s experience. Through authentic storytelling, marketers and communicators can use the unique, relevant and inspiring aspects of an organization’s history to make the desired connection with stakeholders at all levels. Visit our website to learn how you can effectively use your company's heritage: http://www.historyfactory.com/ppc-history/

    published: 01 Dec 2016
Sunspel CEO: How to make a heritage brand relevant to young people

Sunspel CEO: How to make a heritage brand relevant to young people

  • Order:
  • Duration: 3:01
  • Updated: 10 Jan 2014
  • views: 2232
videos
1860. The year of Abraham Lincoln's nomination for US President, the last major bare knuckle boxing fight in England, the publication of Charles Dickens' Great Expectations and the year that British clothing company Sunspel was founded. So how does a company with 154 years of history ensure it remains relevant to customers today? That's the question Nicholas Brooke had to ask himself when he bought the company with a business partner in back 2005, at a time when Sunspel were precariously close to going out of business. In the time since, Nicholas and his partner Dominic Hazlehurst have repositioned Sunspel as a new luxury brand rather than of old luxury, making the very most of online and offline retail experiences, product innovation and carefully selected brand partnerships whilst respecting the proud Sunspel identity and heritage. We talk to Nicholas about some of the changes and modernisation that's helped to revitalise and grow the business as well as hear how hiring has been so important to making the brand relevant to newer customers today. http://sunspel.com http://info.sunspel.com https://twitter.com/sunspelclothing Cutaway footage courtesy of Sunspel, Danny Cooke, Alexander Thornton and Laura Holmes Production. Music: "Profondo Blu" by Fabrizio Paterlini From the album Viandanze (EP) http://play.spotify.com/album/79ENoi0C6XVvYjdsUtUCFX "Ring The Bell (Instrumental)" by YACHT From the album See Mystery Lights http://itunes.apple.com/us/album/see-mystery-lights/id323909878
https://wn.com/Sunspel_Ceo_How_To_Make_A_Heritage_Brand_Relevant_To_Young_People
Craft the identity of a heritage brand

Craft the identity of a heritage brand

  • Order:
  • Duration: 5:51
  • Updated: 23 Sep 2015
  • views: 1869
videos
Senior designer Kirsty Whittaker explains how NB brought eight generations of apple expertise together in a refreshed identity for cyder-maker Aspall
https://wn.com/Craft_The_Identity_Of_A_Heritage_Brand
What Hermes Can Teach Us About Heritage Branding

What Hermes Can Teach Us About Heritage Branding

  • Order:
  • Duration: 2:47
  • Updated: 14 Dec 2015
  • views: 1458
videos
Entrepreneur Network partner, B. Maté of Be Better Paris explains the ins and outs of heritage branding by examining Hermès. SUBSCRIBE to Be Better Paris: https://www.youtube.com/channel/UC2AOiqJhFdVJn-lMOWCW9gg JOIN Entrepreneur Network: http://entrepreneurnetwork.com Graphics by Be Better Paris: www.bebetterparis.com Music by ERR REC. Listen to it here: https://err-rec.bandcamp.com/album/library-elevator-music Find Be Better Paris: Website: http://www.bebetterparis.com Twitter: www.twitter.com/bebetterparis Facebook: www.facebook.com/bebetterparis Instagram: www.instagram.com/bebetterparis Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: https://twitter.com/entrepreneur
https://wn.com/What_Hermes_Can_Teach_US_About_Heritage_Branding
LG Heritage : Brand

LG Heritage : Brand

  • Order:
  • Duration: 0:55
  • Updated: 20 Feb 2017
  • views: 1936
videos
Thank you all for supporting us. We promise that we will continue to deliver real innovations for better life. For more information, visit: LG Mobile Facebook: https://www.facebook.com/LGMobile LG Mobile Google+: https://plus.google.com/+LGMobile LG Mobile Instagram: https://www.instagram.com/lgmobileglobal
https://wn.com/Lg_Heritage_Brand
Brand Heritage Video - The Baxter Man: Past, Present & Future

Brand Heritage Video - The Baxter Man: Past, Present & Future

  • Order:
  • Duration: 1:54
  • Updated: 09 Jan 2014
  • views: 11970
videos
Baxter of California is excited to release a new video that showcases the brand's rich history dating back to 1965 when it was founded in Los Angeles. The video pays tribute to the history and landscapes of Southern California and highlights men throughout the ages. Baxter of California is one of the first men's grooming brands and was founded by Baxter Finley, an ad executive who moved from NY to LA. Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn't pink or floral, he finally gave up and created his own, which he called Super Shape. Today, Baxter of California continues to create products that target specific grooming needs with improved formulations that combine the trusted traditions of science with fine, natural ingredients. The video was written and directed by filmmaker Andrew Hines, shot by cinematographer Jeff Bierman and produced by Dirty Robber.
https://wn.com/Brand_Heritage_Video_The_Baxter_Man_Past,_Present_Future
Kiehl's: The History & Heritage | feelunique.com

Kiehl's: The History & Heritage | feelunique.com

  • Order:
  • Duration: 1:24
  • Updated: 25 Sep 2015
  • views: 766
videos
Learn about the history of Kiehl's and discover its brand heritage. Buy Here: http://www.feelunique.com/brands/kiehls?q=kiehl%26%23039%3bs Get social with feelunique: Twitter: https://twitter.com/feelunique Instagram: http://instagram.com/feeluniquebeauty Facebook: https://www.facebook.com/feeluniquebe... Pinterest: http://uk.pinterest.com/feelunique Google+: http://googleplus.com/feelunique About us... For those who love beauty, we are committed to bringing the best products, service and advice to our customers. No matter where you live, or what your budget, you'll find what you want at feelunique.com.
https://wn.com/Kiehl's_The_History_Heritage_|_Feelunique.Com
Caterpillar Brand Heritage (French Subtitles)

Caterpillar Brand Heritage (French Subtitles)

  • Order:
  • Duration: 10:16
  • Updated: 17 Nov 2011
  • views: 433
videos
Related content at: http://www.caterpillar.com/fr/company/history.html. Caterpillar. It's a big company. But its success comes from the people who call it home. People who take on challenging tasks. People interested in the way the world works, with ideas about making it work better. People who make progress possible for customers and communities around the world. They all have stories. This is one of them.
https://wn.com/Caterpillar_Brand_Heritage_(French_Subtitles)
Heritage Brands Company Video

Heritage Brands Company Video

  • Order:
  • Duration: 2:29
  • Updated: 27 Apr 2016
  • views: 104
videos
https://wn.com/Heritage_Brands_Company_Video
Datsun Brand Heritage

Datsun Brand Heritage

  • Order:
  • Duration: 1:38
  • Updated: 15 Jul 2013
  • views: 762
videos
Read More here: http://www.carscoops.com/2013/07/datsun-relaunched-as-dacia-of-east-with.html
https://wn.com/Datsun_Brand_Heritage
2015 Jeep Renegade Inspiration  Jeep Brand Heritage

2015 Jeep Renegade Inspiration Jeep Brand Heritage

  • Order:
  • Duration: 0:49
  • Updated: 18 Aug 2015
  • views: 2275
videos
Get behind the scenes with a one on one interview with the designers of the all new Jeep Renegade to talk about the heritage of Jeep and how this was considered in the design of the all new Renegade.
https://wn.com/2015_Jeep_Renegade_Inspiration_Jeep_Brand_Heritage
Timberland Heritage | The Boot that Started the Brand

Timberland Heritage | The Boot that Started the Brand

  • Order:
  • Duration: 0:57
  • Updated: 08 Aug 2011
  • views: 31370
videos
Former Timberland President and CEO Sidney Swartz talks about the birth of the brand: It all started in 1973 with a footwear industry first -- a seam-sealed, guaranteed waterproof boot he named "The Timberland." And so our heritage of bootmaking and quality craftsmanship began. Our original yellow boot created a standard of quality that inspires every Timberland product today. Best Then. Better Now.
https://wn.com/Timberland_Heritage_|_The_Boot_That_Started_The_Brand
Kiehl's History And Brand Heritage

Kiehl's History And Brand Heritage

  • Order:
  • Duration: 1:24
  • Updated: 02 Oct 2014
  • views: 72570
videos
Learn about the history of Kiehl's and discover its brand heritage with this fun, informative video. Founded in the heart of New York City's East Village, John Kiehl opened up the first Kiehl's pharmacy. By the 1920's, his apprentice, Doc Morse took Kiehl's unique formulas to new heights by exploring the world to discover new natural ingredients that would enhance Kiehl's products. Then, in 1961, Doc's son Aaron Morse came in and developed new products that remain customer favorites to this day and initiated Kiehl's famous free sample policy. Jami Morse then took over and continued Kiehl's dedicated to quality, service and community while providing the best skin and hair care products. Visit Our Official Site: www.kiehls.com Follow Us On Twitter: https://twitter.com/kiehls Like Us On Facebook: https://www.facebook.com/KiehlsUS
https://wn.com/Kiehl's_History_And_Brand_Heritage
Heritage Brand Film

Heritage Brand Film

  • Order:
  • Duration: 0:22
  • Updated: 12 May 2017
  • views: 10
videos
Héritage, c’est le gage d’une allure aussi distinguées que raffinée. Vous aimez le style chic et classique, et les montures de qualité ? Héritage vous propose des collections conjuguant matières nobles, finitions travaillées et détails couture. L’esprit de la marque : des modèles iconiques et intemporels. Héritage, une marque de choix pour conserver un chic indémodable.
https://wn.com/Heritage_Brand_Film
Strong Heritage Brands: Artisans, Ateliers & Métiers

Strong Heritage Brands: Artisans, Ateliers & Métiers

  • Order:
  • Duration: 47:01
  • Updated: 04 May 2016
  • views: 92
videos https://wn.com/Strong_Heritage_Brands_Artisans,_Ateliers_Métiers
Heritage Guitar - Brand New H-150 Les Paul Seymour Duncan Pickups w/Hard Case  - 515-864-6136

Heritage Guitar - Brand New H-150 Les Paul Seymour Duncan Pickups w/Hard Case - 515-864-6136

  • Order:
  • Duration: 8:29
  • Updated: 03 Aug 2016
  • views: 6472
videos
What I have for you today is .... A Brand New, fresh out of the factory Box, 2016 Heritage H150 Les Paul Guitar with the original Heritage Les Paul Hard shell Case. I do this from time to time. I pick out the best guitars and purchase them new from the dealer to sell to my customers. They are all hand picked by me and my customers love them. Check my Feed backs on Reverb. This guitar was received by the Dealer the day I walked in. It had just been taken out of the box and I was the first to tune it and check it out. It felt perfect in my hands. These Heritage guitars and made like the old Gibson's were made. They should be, they are made in the same Kalamazoo MI Factory that Gibson started, by the same craftsmen that stayed behind when Gibson left Michigan, by the same guitar making equipment that had made centuries of Gibson guitars. Great products and hand crafting that is missing from so many Computer generated guitars that are made today. Except for Gibson Custom Shop guitars, Gibson is using computer generated made guitars as well. Heritage Guitars is still doing the old fashioned way…by hand…I can feel the difference in my hands and hear the difference in my ears. I love these guitars! Here are some specs on this one: H-150 Solid Body Body Solid mahogany body Carved curly maple top Body Size 13” width 17 1⁄4” length 2” rim thickness Neck 17° peghead pitch Solid mahogany Binding Single cream binding around body top and neck Fingerboard 24-3⁄4” scale, 22-fret rosewood fingerboard with mother-of-pearl trapezoid inlays 12" radius Electronics Two Seymour Duncan humbucking nickel pickups Two volume and two tone controls One toggle switch for pickup selection Hardware Nickel Tone-Pro bridge and stop bar tailpiece Nickel hardware Amber bell knobs Accents Cream plastic pick guard Weight relieved model available Shown in vintage sunburst This guitar is just awesome. The Pickups sound fantastic and it plays and sings like it looks. Incredible. Brand new, just checked out by myself. You will be the first owner of this guitar. Thanks for checking out my guitars here on You tube Mike at Lawman Guitars 515-864-6136 TO PURCHASE OR SEE PICS CLICK HERE: http://bit.ly/2aNmuDc http://www.lawmanguitars.com Lawman Guitars 6750 Westown Parkway #200 West Des Moines, IA 50266 (515) 864-6136 This video was produced by Tiller Productions, Des Moines, Iowa http://www.TillerProductions.com | http://www.TillerMediaGroup.com© Copyright 2016 Tiller Productions & Lawman Guitars. All Rights Reserved.
https://wn.com/Heritage_Guitar_Brand_New_H_150_Les_Paul_Seymour_Duncan_Pickups_W_Hard_Case_515_864_6136
Brand Value of Heritage

Brand Value of Heritage

  • Order:
  • Duration: 2:26
  • Updated: 01 Dec 2016
  • views: 30
videos
Leading global companies use their organizational history in marketing initiatives to: support increased brand value; reposition a brand; and to preserve brand reputation. Authenticity in marketing lies in an organization’s experience. Through authentic storytelling, marketers and communicators can use the unique, relevant and inspiring aspects of an organization’s history to make the desired connection with stakeholders at all levels. Visit our website to learn how you can effectively use your company's heritage: http://www.historyfactory.com/ppc-history/
https://wn.com/Brand_Value_Of_Heritage
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